Cord's Café is a coffee shop based in Germany. The name Cord plays an important role in our brand identity. It stands for the founder's grandfather and conveys the deeper idea of caring for customers' food and traditions. The entire coffee shop is furnished with corduroy fabric. This inspired us to develop a vintage look with personality. A cursive logotype gives the brand a personal touch. Individually drawn illustrations reflect craftsmanship and quality. The corduroy pattern is reflected in all brand assets in the form of stripes.