REVEL MARTINI
Revelation in a Can
Revel is a premium ready-to-drink cocktail brand inspired by two of the world's most iconic serves—the Espresso Martini and the Vodka Martini. Created for evenings shared with friends, the brand celebrates the familiar rituals that make every cocktail feel like an occasion.
The identity is built around the instantly recognisable silhouette of the martini glass, becoming the defining element across the packaging and allowing each flavour to be identified at a glance. Small but iconic details complete the system: the coffee bean for the Espresso Martini and the olive for the Vodka Martini. These familiar cues celebrate the ingredients, rituals and character of each cocktail while giving every can its own distinctive personality.
Designed as a cohesive packaging family, Revel balances consistency with individuality—creating a brand that feels instantly recognisable while inviting people to discover each cocktail in its own way.
The identity is built around the instantly recognisable silhouette of the martini glass, becoming the defining element across the packaging and allowing each flavour to be identified at a glance. Small but iconic details complete the system: the coffee bean for the Espresso Martini and the olive for the Vodka Martini. These familiar cues celebrate the ingredients, rituals and character of each cocktail while giving every can its own distinctive personality.
Designed as a cohesive packaging family, Revel balances consistency with individuality—creating a brand that feels instantly recognisable while inviting people to discover each cocktail in its own way.
Scope of Work
STRATEGY / BRANDING / PACKAGING / COLLATERAL
Visualzing Ideas
Crafting Brands
Creating Memories
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