CAPTIVATE LASHES
Premium Lashes made for those who dare to be themselves
STRATEGY / BRANDING / ILLUSTRATION
Captivate Lashes is a Melbourne based lash extension brand that provides luxury lash extension solutions for B2B businesses such as beauty salons. These lashes are made from high quality materials that are vegan friendly and avoid animal testing.
Our solution: To reflect the premium quality of this brand, we carefully selected a premium material for the boxes, finished with a gold embossed logo print. We opted for an expressive red color choice that embodies confidence and seduction. Our choice for the logo font was also bold. A custom incorporated letter s is reminiscent of the shape of an eyelash and creates a link to thick and full eyelashes. To complement the identity, we illustrated a custom and captivating pattern consisting of abstract eye shapes that, when completed, create a seductive image.
Raise and Shine - Shine bright and tell the world who you are.
