Zana Guild is a New York City Artisan jewelry brand, providing modern pieces of jewelry that are extraordinary, unusual and sophisticated. Consisting of meticulously sourced materials, a refined yet playful sensibility is applied to each piece. We approached to create a branding that reflects the brands elegant, timeless and artisan feel. Using a natural yet sophisticated color palette set against intricate logo details in gold foil, we created a variety of packaging elements that were playful and emphasize the brand`s extraordinary feel. Inspired by the brands rands name "Zana" which means graceful lily, we incorporated this flower as main element to the brand identity.
Raise and Shine - Shine bright and tell the world who you are.